Go behind the hat bar and see how every shape, crease, and detail comes to life at South Texas Tack.

Part of our Behind the Brand series, this spotlight highlights the heart of South Texas Tack—our customer service team and the people who go above and beyond for every customer.

New boots, deep Texas roots. Meet the South Texas Tack Boot Collection and discover the towns that inspired each style. Read more on the blog.

Western women have long been trailblazers in rodeo and ranching, proving that the cowgirl spirit is built on strength, skill, and determination. Explore the history of the women who helped shape th...

Valentine’s Day gets a Western rewrite. From love outlaws to trailblazing cowgirls, this is a celebration of devotion, independence, and the women who live life on their own terms.

Knowing cowboy boot terminology is important when you are trying on and choosing a pair of cowboy boots. Each part of the boot serves a distinct purpose, and each style has its own traits that affe...

Anyone who has been around team roping over the past 20 years has witnessed its rapid changes and epic rise to one of the most popular equine sports. Along the way, the once simple rope has also un...

If you have ever visited South Texas Tack in person, you know that when you enter, you are immediately hit with the scent of fresh leather. When you explore the store you see a wide variety of leat...

Breakaway roper J.J. Hampton knows how to win fast. By Allison Armstrong Rehnborg